BACKGROUND

Honouring a legacy of natural care, passed down through generations

SheaMoisture was founded in 1991, inspired by the legacy of Sofi Tucker, a pioneering entrepreneur who sold shea butter and African black soap in Sierra Leone in 1912. What began as a small family tradition has grown into a globally trusted brand, committed to crafting natural, handcrafted care while uplifting communities through fair trade partnerships.

Today, SheaMoisture is proud to be the No.1 textured haircare brand globally, trusted by millions for its commitment to culturally authentic, high-quality formulations that nourish both people and the planet.

Product Philosophy

At SheaMoisture, we are committed to clean, conscious formulations crafted with natural, certified organic, and fair trade ingredients in culturally authentic ways.

What’s NOT in our products:

• No Sulfates
• No Parabens
• No Paraffin
• No Mineral Oill
• No Synthetic Fragrance
• No Synthetic Color
• No DEA
• No Animal Testing

Our formulas prioritize skin health and environmental responsibility, ensuring a premium, gentle care experience for guests.